She Kills Monsters
For me, storytelling for theater shows should go beyond the stage. My approach for project is to capture the essence of the story by Qui Nguyen while also embodying the creative ethos of the client. Thus, we came up with a well-rounded playful approach to the development of this brand to share not just the play's story but also the journey of how client shaped this performance into a playful and magical experience.
Client
JUNGLE GYM PLAY LABORATORY
DELIVERABLES
CREATIVE DIRECTION BRANDING MARKETING
Year
Role
HEAD OF MARKETING