Converse Conceptual Campaign

It's only natural for an artist to gravitate towards the iconic Converse. For their "Love, Chuck" campaign, I strategized, wrote, and executed a full 360 conceptual activation campaign. I had fun coming up with all these ideas to help push the sales and engagement on the side of Converse. I was originally inspired by how its sister brand Nike was able to engage directly with its community through an effective activation strategy—that's what inspired me to come up with this.